Intro

Digital marketing is continuously evolving, with new platforms and trends constantly being brought into the mix. As a business, or as a marketing professional, it can feel overwhelming trying to decipher which platforms and trends will be beneficial for your brand to be present on. First and foremost, you must have a clear understanding of who your target audience is. If your target audience demographic is proven to spend more time on LinkedIn than Instagram, you may need to reevaluate which platforms your digital marketing efforts are being allocated to.

In this post we will go over the benefits of using platforms like Facebook/Instagram, Google Ads and LinkedIn digital for your next digital marketing campaigns.

Platforms

Facebook/Instagram

First and foremost, running ad campaigns on Facebook is cheaper than other platforms, yet has exceptional targeting abilities. Again, you must know who you are targeting in order to reap the benefits of Facebook ads. The good news is that Facebook is the most populated online platform with 2.80 billion users. What we’re saying is yes, your audience IS on Facebook.

Facebook ad campaigns allows you to set a budget and timeframe for your ad to run. The frequency that the ad is shown is derived from the timeframe and budget that you chose. The cost per lead using Facebook ads is typically lower and favourable to other digital campaign platforms. Still not convinced? Wait until you learn some of the Facebook ads stats we have listed later on!

More than 98% of Facebook revenue came from advertising in 2019, with a large portion of that coming from Instagram, which is owned by Facebook.

Instagram is a visual platform that is primarily mobile, which can be used to a marketers’ advantage, especially in this day and age. The evolution of Instagram advertising continues to become more robust and sophisticated. With options such as using carousels, video, image, or “swipe up” outside links, the platform continues to optimize its ad campaign tools.

Google Ads

A lot of businesses hear about Google Ads and are overwhelmed and intimidated by the platform and therefor avoid using it at all. Do not make this mistake! Google Ads is extremely flexible, measurable and has several helpful integrations.

The basis of Google Ads is that it is a Pay-Per-Click (PPC) platform. You are only charged when someone directly interacts with (clicks on) your ad, regardless of how many times the ad is shown. This aspect helps Google Ads to be scaleable, allowing you to generate high traffic and leads, regardless of the time, money or resources your business has to work with.

With the use of keywords, integrations, and geographic targeting, Google Ads and its PPC platform are worth exploring for any sized business. Our team at AMG are experts in the Google Ads world and would love to explore how to optimize your ad campaigns using PPC, so please hit us up with any questions!

LinkedIn

LinkedIn advertising is extremely beneficial for business to business organizations, especially. The advantage of running an ad campaign on LinkedIn over other platforms is that it enables you to connect with business leaders, decision makers, and business oriented audiences whom you may have zero opportunity to reach using other campaign platforms.

Going hand in hand with the business oriented theme on LinkedIn, its advertising metrics allow you to target by categories such as:

• Skill set
• Company size
• Job title
• Job function
• Degree
• And more…
  

You have probably heard LinkedIn described as “basically Facebook, but for business”, and it is. It is the place that professionals go to network, follow industry news, promote their skills and knowledge, and search for business opportunities.

As another plus, LinkedIn allows you to integrate lead generation forms into your ad campaigns and offers a range of dynamic ad formats. While Facebook also offers these tools, LinkedIn is more advanced in these capabilities and options.

10 Digital Marketing Stats

1. 93% of all online experiences start with a search engine.

2. Search engines are the #1 driver of traffic to content sites, beating social media by more than 300%

3. Google Ads convert 50% better than organic search results.

4. Consumers make more than 160 billion searches per month on Google alone.

5. Facebook ads account for 80% of U.S social referral share to eCommerce and retail sites.

6. The average Facebook user clicks on 11 ads per month.

7. 72% of Instagram users report having made a product purchase after seeing it on the app.

8. The average cost-per-click across Instagram ads is around $0.70-$1.00.

9. LinkedIn’s ad reach grew by 25 million people in Q4 2020 (a 3.5% increase from Q3).

10. LinkedIn ads offer more than 200 targeting characteristics.

Conclusion

There are endless statistics and tools that you can find about any of the digital

marketing platforms mentioned above. Without knowing where your audience is, deciding which platform(s) to run your next digital campaign on will be much more daunting and overwhelming. If you would like more guidance on this topic, please reach out to our team of experts at AMG!